Graphic health warnings on tobacco products are ineffective, can be counterproductive and undermine core democratic values, according to a recent research paper.

Cigarette warning

One of the cigarette graphic health warnings

The paper, ‘Health warnings on consumer products: Why scarier is not better’, which is by Dr. Patrick Basham and Dr. John C. Luik, of the Democracy Institute, is published by the Washington Legal Foundation.

The paper asserts that while public health officials and activists argue that warnings with alarming language and graphic images are required effectively to ‘guide’ the public toward better consumption decisions, graphic health warnings are not grounded in social psychological principles and are not supported by scientific evidence.

‘Properly conducted studies show that such graphic warning labels not only are ineffective, but can be counterproductive, the paper states.

Graphic health warnings are fundamentally at odds with three core democratic values: autonomy, respect, and freedom of expression.’

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